Digital marketing is the way of the future. It’s the way that people find, learn about and interact with products, services and brands through smartphones, tablets and computers. In fact, according to a study by Google, 52 percent of users say they discover content through search engines as opposed to social media platforms. With so many new ways to reach your target audience on digital devices every day and limited time in which to do so, you need a framework that can quickly give you the information you need when it comes time to launch a campaign or develop an ongoing strategy.
Define Your Framework Strategy
Before you start, it’s important to define the problem. The best way to do this is by setting goals what do you want? What are your objectives? How will success look and feel when it’s achieved?
The most common mistake I see people make is focusing too much on other people’s goals instead of their own. For example, many people want to lose weight or get fit but they aren’t sure how they want their bodies to change over time or what kind of success looks like for them (e.g., being able to run 5 miles without stopping). A better approach would be defining some tangible fitness goals that are specific enough so that you can measure progress towards them every week or month (e.g., running 2 miles without stopping).
The next step is to set a digital marketing framework deadline. I’ve found that giving yourself a clear timeline helps keep things on track and prevents procrastination. For example, if you want to lose 10 pounds by the end of the month, then you need to start working out right now!
Create Framework Content Plan
Content is king. It’s the foundation of the digital marketing framework, and it’s what drives traffic, leads, and conversions. But content isn’t just one thing; it comes in many forms: blog posts, whitepapers, and eBooks are examples of written content that you can use to build trust with your audience. Videos are another form of visual media that can be used to drive engagement or educate viewers on how something works (like how a product works).
As you build out your digital marketing plan for 2019 or any year really make sure that your strategy includes creating a Content Plan that delivers on your goals! The goal of content is to build trust with your audience, and it can do that in a variety of ways. First, you can use content to educate your audience on something they don’t know about yet. You might create blog posts or videos explaining how something works, like how a product works or how to use it correctly. Second, you can use written content (like blog posts) to share tips and tricks for using your product or service more effectively this builds credibility as an industry expert and makes people want to learn more about what you have to offer them!
Measure Results to Improve Performance
Measure the results of your digital marketing efforts. This is the only way to know if you are achieving your goal, which is why it’s so important to measure the results of your digital marketing framework.
Measurement isn’t just about getting data; it’s also about using that data to improve performance. For example, if you’re not getting enough clicks on an ad campaign or not selling enough products through a lead generation tool, then maybe it’s time for an adjustment in strategy or approach. Measurement provides an opportunity for improvement by helping marketers identify what’s working and what isn’t working so they can make adjustments accordingly and those adjustments could be anything from tweaking copywriting style on an email newsletter template all the way up until deciding whether or not investing more money into Facebook ads would be worth it (hint: probably).
We believe that a startup is a temporary organization designed to search for a repeatable and scalable business model. The goal is to find a scalable business model as quickly as possible, so that it can be used to generate profits and grow your company. The best way to do this is by focusing on customer acquisition and retention through digital marketing channels while building out your product or service offering at the same time.