All About Marketing Influencer

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.

How To Cleaning Your Smart Office

The average person spends more than 40 hours every week in the office. Most that time they are working under the constant pressure of meeting deadlines and finishing complicated projects. It is scientifically proved that a cluttered office space has an adverse effect on the workflow. Of course, almost every office uses some commercial cleaning services and counts on professionals to take care the clutter. Still, there are some things that you have to do by yourself. Following are some tips that can significantly support your office cleaning and decluttering duties:

File as you go – One of the most irritating things in the office would be a big pile of papers on the desk. Well, try to organise your office routine in a way that allows you to process all papers as you go. To do that, you can set up some system of file holders that are labelled and create a habit of using them regularly. You may apply the same practice for your computer desktop.

Clean the desk – Do you have the habit of eating your lunch on the desk? If you have, then you should consider cleaning it every time you use it as a kitchen table. Fortunately, cleaning the desk will take you no more than a minute. All you need is some cleaner (window cleaner will work just fine) and some paper towels. Just spray with the cleaner and wait for 30 seconds for it to dissolve the dirt and then wipe with the towels.

Clean the electronics – The most commonly used office electronic device is, of course, the computer and especially the keyboard and the mouse. You are touching these two items during the whole day, and no matter how clean your hands are, the keyboard will always be a breeding ground for all sorts of germ and bacteria. So, the easiest fix would be using antibacterial office cleaning wipes. Remember to clean your keyboard every so often, because it makes a difference.

Find a place for everything – The key to making your workplace more visually appealing is to find a place for everything. For that purpose, assign a place for every object and label it so that you would never forget where you have put something. This is a solid tip for reducing clutter, which in turn would mean less dust to deal with.

Get rid of the desk junk – You might love your collection of colourful cheap pens, the magnet business cards, the calendars or the old bottles. Well, it’s time to get rid of all that junk so that your desk would be clutter-free. This will increase your productivity and make you feel better at work. Remember: your desk is a projection of you. The more cluttered it is, the more people will think of you as disorganised and unreliable.

Once you create the habit of following the above tips, you will see that you will be much more efficient in handling the challenges in the office. Office cleaning and decluttering is a needed step in that direction.

Tips Your Business Still Stand During Any Season of Economy

Way long ago in 1998–yes, that long ago–B. Joseph Pine II and James H. Gilmore published a piece in Harvard Business Review (link at the end of this article) that the experience economy had arrived. And, sure, in 20th Century terms, it had. As they explained in their article, the progression began with families buying items, such as Betty Crocker, because there was less kitchen time to prepare the ingredients for a child’s birthday cake. Then parents started going to the bakery store to pick up cakes for their kids and no longer making the cake at home. And, eventually in the late part of the 20th Century, with more work and other demands, families started to outsource the entire birthday to soup-to-nuts groups that did everything, such as Chuck E. Cheese and the Discovery Zone.

And now we’re in the 21st Century, and experience matters even more and companies are beginning to try out different technologies, for instance, virtual reality and augmented reality. Major corporations, such as Facebook and Apple, have made substantial investments into those technologies because the future is coming quickly and I wouldn’t be surprised if in 2018 we see some other global experience, such as Pok√©mon Go.

Smart marketers understand that creating an experience–with technology–is essential to being able to sell a product or service in today’s world. So, how do you do it?

Customer Experience Continuum

An essential activity to create an excellent customer experience program is not only to have excellent customer service but to go further and understand what your customer experience is from start to finish. From the moment a prospect sends you an email, places a call to your office or messages you in some way, what is the experience your company provides? Understand the entirety of the customer experience from the moment they initially reach out and to what happens after the purchase.

Words Matter for Customer Experience Principles

Once you understand the experience that occurs, and more importantly what you want to make sure your leads experience, you have to ask yourself (and your team) to help you develop principles that will guide the experience from start to finish. In this case, words matter. For example, are you looking for your clients to have “fun” while they partner with you? Are you looking for “excellence in communication”? Whatever the words are that matter to you, develop principles around them and ensure everyone on your team is onboard.

Data In and What Comes Out?

When you’re talking about data, your CRM is everything. You want to make sure your CRM captures everything that is essential to know about your leads and clients. If your team isn’t inputting every touchpoint with your customers, accurately, then you’re not going to be able to anticipate their needs. Part of the customer experience is to know what your prospects and partners are going to want, even before they want it. As an example, in one of my companies, our former partners get reminders at regular intervals about scheduling their next fundraiser with us.

Provide a Sensory Experience

Everyone is used to having many experiences throughout the day. If they’re scrolling social media, your leads and clients are being “marketed” to with live streams, videos or images. Corporations are moving toward providing people virtual experiences and with technology tools. Granted, we’re in the early stages of these types of moments, but it’s already started. If you want to buy a diamond ring, you can see the ring virtually on your hand by supplying a photo. You can also see how furniture will look in your home with apps and a VR headset. Think out of the box and discover creative ways to bring your products and services to market.

Net Promoter Score (NPS)

If you’re not using it already, consider looking into your Net Promoter Score, or NPS. This measuring tool goes beyond simple customer satisfaction. The index calculation, based on the responses of your customers regarding how likely they would be to recommend you to others, helps you understand and predict future revenue growth. The best type of sales you can make are those based on the recommendations of others, particularly if you can predict revenue growth.

Humans haven’t changed since the publication by Pine and Gilmore in the HBR article. The only thing that has changed significantly is how technology has transformed our lives and the world writ large. Humans, however, have always wanted the same thing in a product or service. Consumers want the experience they have with your business to match the expectations they had in their mind when they first inquired about your product or service.